EMA INIGO:JONES

With over a decade of experience in both the fine art and the diamond industry, Ema Inigo-Jones has united her passions to create her eponymous jewellery brand. Her journey began with a deep dedication to each field—training in fine art and building a career within the diamond industry. Ema blends these two worlds, creating a distinctive aesthetic that reflects her love for timeless elegance with an edge.

Driven by her specific vision, she has sought to create pieces that merge traditional diamond jewellery with a bolder, darker allure. Ema’s pieces aren’t just jewellery; they’re heirlooms crafted to carry stories of empowerment and resilience across generations.

For Ema, jewellery is like social armour, a way to emphasise oneself, beliefs, and style.

“Every day is like going into battle, I want women to be able to put on magnificent pieces that make them feel confident and beautiful. Something they can gather strength from.” 

Each piece of jewellery is meticulously handcrafted in London, UK. Ema personally oversees the entire process, from the initial concept to the final polish, ensuring that every piece upholds her exacting standards for quality and artistry. Working closely with skilled local artisans, she combines traditional techniques with her signature aesthetic, creating jewellery that is as enduring as it is distinctive.

“The snake symbol is so important to me, and something that inspires my jewellery design and my fine art practice. It’s an ancient symbol of femininity and womanhood, an embodiment of cunning, strength, power, wisdom. Snakes denote such a key connection to the Earth and really epitomise what the brand is about.”